2019 was a phenomenal year for Nike. Seven of the top ten best-selling sneakers globally were Nike models, solidifying their position as the undisputed king of the sneaker game. This dominance wasn't just a flash in the pan; it reflected years of strategic marketing, innovative design, and a deep understanding of the evolving sneaker culture. This article delves into the reasons behind Nike's 2019 success, examining the individual models that propelled them to the top, exploring the different market segments they catered to (Nike schoenen heren, Nike schoenen dames), and highlighting the various avenues through which consumers could access these coveted kicks (Nike schoenen uitverkoop, Nike schoenen nieuwe collectie, Nike schoenen outlet, Nike schoenen aanbieding, Nike uitverkoop). We'll also briefly touch upon the creative process behind Nike's shoe designs (Nike schoenen ontwerpen).
The Seven Nike Giants in the Top Ten:
While the exact sales figures for each model remain confidential, the sheer presence of seven Nike sneakers in the top ten speaks volumes. The success wasn't solely attributed to one or two iconic models; instead, it showcased Nike's ability to cater to diverse tastes and preferences across various styles and price points. The models that likely contributed significantly included (though the exact ranking within the top ten varies depending on the source):
* Air Max 97: A classic that continues to resonate with sneakerheads, the Air Max 97’s futuristic design and comfortable cushioning remain highly sought after. Its versatility, suitable for both casual wear and more active lifestyles, contributed to its widespread appeal. The 2019 releases featured a range of colorways, further boosting its sales.
* Air Force 1: A timeless icon, the Air Force 1's enduring popularity speaks to its timeless design and cultural significance. Nike continuously reinvents the Air Force 1 with collaborations, special editions, and new colorways, keeping it fresh and relevant for a new generation while retaining its classic appeal. Its presence in the top ten highlights its consistent demand and enduring legacy.
* Air Max 270: This model represented Nike's commitment to innovation in comfort and style. The large Air Max unit provided exceptional cushioning, making it popular among those seeking both style and comfort. Its bold design also appealed to a younger demographic.
* React Element 87: This sneaker showcased Nike's commitment to forward-thinking design. The translucent upper and innovative React foam midsole provided a unique aesthetic and comfortable ride. The React Element 87 captured the attention of those seeking a more modern and experimental look.
* Air VaporMax: The Air VaporMax, with its innovative full-length Air unit, continued to be a popular choice. Its futuristic design and lightweight feel contributed to its success. Various collaborations and colorways kept the model fresh and appealing.
* Jordan 1: While technically under the Jordan Brand umbrella (a Nike subsidiary), the Air Jordan 1's consistently high sales cemented its place in Nike's overall success. The iconic silhouette, combined with frequent collaborations with designers and celebrities, kept the demand high.
* Nike Cortez: A retro runner with a strong heritage, the Cortez's simple yet effective design, along with its affordability relative to other Nike models, ensured its continued popularity. It appealed to a broad demographic, further contributing to Nike's overall sales figures.
Dissecting the Market Segments:
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